Web 2.0 Blog – Discovering Innovation Opportunities using Social Media

Archive for November 2008

The ‘getting it’ gap: A guide to ‘get’ the online generation

Posted by: Ken Fischer on: November 24, 2008

Remember your first virtual conversation? It was longer ago than you think. It seems the world is divided into 2 groups, the offliners and onliners. An onliner is someone who is mystified by the online social activity of what we will call the “onliners” and just so we don’t get into too much trouble, we’ll [...]

I have been struggling on how to think about the Web 2.0 or social media phenomenon. It seems to have taken on its own language now. And I made the mistake in 2007 of trying to explain Web 2.0 using those infectious terms of blog, tweet, follow, friending etc. This tool centered explanation by example, [...]


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