Archive for the ‘New Media’ Category
Lessons from Web 2.0 for brick and mortars: Guides to online innovation from an audience centered point of view.
Posted by: Ken Fischer on: November 10, 2008
I have been struggling on how to think about the Web 2.0 or social media phenomenon. It seems to have taken on its own language now. And I made the mistake in 2007 of trying to explain Web 2.0 using those infectious terms of blog, tweet, follow, friending etc. This tool centered explanation by example, [...]
10 low cost new media ideas for nonprofits.
Posted by: Ken Fischer on: March 13, 2008
This is meant as a 101 intro to new media uses by nonprofits who have not yet ventured beyond their own website. Tags: Increase Visibility Motivate Sponsors Engage your Members 1. Make a badge. A small icon which can be put on on members’ online social networking pages (myspace, facebook etc) and also on your [...]
Raising Read-Write Kids: A lesson on media impact from my 2 year old.
Posted by: Ken Fischer on: March 11, 2008
- In: kids | media influence | New Media | parenting | Raising Kids | read-write kids
- 1 Comment
We are attempting to raise read-write or new media kids. Kids that can create content as well as consume it. For now this means, no TV or movies, an emphasis on reading and a healthy diet. (no sugared foods..even Cheerios have a lot of sugar and he even gets flax oil on his bread rather [...]
Impact of Engagement: Traditional and Interactive PSAs
Posted by: Ken Fischer on: March 7, 2008
Traditional media measures impressions, the number of times a viewer saw your message for a certain time. What does that mean? How does that translate into a PSA serving it’s purpose of informing the public and resulting in positive changes in behavior. Recently we started measuring the impact to a website which is featured in [...]
Ken Fischer
