Public Service Announcment « Web 2.0 Blog – Discovering Innovation Opportunities using Social Media

Archive for the ‘Public Service Announcment’ Category

Impact of Engagement: Traditional and Interactive PSAs

Posted by: Ken Fischer on: March 7, 2008

In: Engagement | New Media | Public Service Announcment
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Traditional media measures impressions, the number of times a viewer saw your message for a certain time. What does that mean? How does that translate into a PSA serving it’s purpose of informing the public and resulting in positive changes in behavior. Recently we started measuring the impact to a website which is featured in [...]

Evolution of the Public Service Announcement (PSA)

Posted by: Ken Fischer on: February 20, 2008

In: New Media | Non Profit | Public Service Announcment | Web 2.0
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So what is a public service announcement (PSA)? A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message. Goal: Send information to the audience so they are informed by passive viewing. Problems: The audience is leaving the broadcast media. The free time and space [...]

Tags: iPSA, New Media, Non Profit, Non-Profits, NonProfit, PSA, Public Service Announcement, Viral Distribution, widget, widgets

Web 2.0 Blog – Discovering Innovation Opportunities using Social Media

Archive for the ‘Public Service Announcment’ Category

Impact of Engagement: Traditional and Interactive PSAs

Evolution of the Public Service Announcement (PSA)

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