Web 2.0 Blog – Discovering Innovation Opportunities using Social Media

Posts Tagged ‘New Media’

Social Media vs. Social Technology: Refining Definitions

Posted by: Ken Fischer on: January 4, 2009

The wikipedia entry has been updated since I wrote this post and now clearly seems define social media as content. So what about the technology? Can we call it social technology? Is the technology used to post, read, sharecontent, improve navigation and relevance by making use of user behavior and input, the same as the [...]

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Raising Read-Write Kids: A lesson on media impact from my 2 year old.

Posted by: Ken Fischer on: March 11, 2008

We are attempting to raise read-write or new media kids. Kids that can create content as well as consume it. For now this means, no TV or movies, an emphasis on reading and a healthy diet. (no sugared foods..even Cheerios have a lot of sugar and he even gets flax oil on his bread rather [...]

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Evolution of the Public Service Announcement (PSA)

Posted by: Ken Fischer on: February 20, 2008

So what is a public service announcement (PSA)? A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message. Goal: Send information to the audience so they are informed by passive viewing. Problems: The audience is leaving the broadcast media. The free time and space [...]

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