Posts Tagged ‘Non-Profits’
Evolution of the Public Service Announcement (PSA)
Posted by: Ken Fischer on: February 20, 2008
So what is a public service announcement (PSA)? A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message. Goal: Send information to the audience so they are informed by passive viewing. Problems: The audience is leaving the broadcast media. The free time and space [...]
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