Web 2.0 Blog – Discovering Innovation Opportunities using Social Media

Posts Tagged ‘Viral Distribution

This is my rough draft in my work with the W3C E-Gov Interest Group. I wanted to get comments from those working on social media in government as we work to finalize our recommendations. Please keep in mind this is for an international standard, so I have no assumed that 508 compliance is required but [...]

Evolution of the Public Service Announcement (PSA)

Posted by: Ken Fischer on: February 20, 2008

So what is a public service announcement (PSA)? A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message. Goal: Send information to the audience so they are informed by passive viewing. Problems: The audience is leaving the broadcast media. The free time and space [...]


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